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ChatGPT for Family Lawyers™ — Module 9: Ethical Marketing and Client Communication with AI Clear, ethical communication is essential in family law, where clients are often emotionally vulnerable and highly sensitive to tone, clarity, and expectations. Module 9 of *ChatGPT for Family Lawyers™* focuses on how AI tools can assist with law firm marketing and client-facing communications while remaining fully compliant with professional responsibility and advertising rules. This module teaches how AI can be used as a drafting and ideation assistant to improve clarity, consistency, and professionalism, not to generate legal advice, guarantees, or misleading claims. Participants learn how to use AI to support transparent communication that builds trust rather than unrealistic expectations. Through live demonstrations using hypothetical Florida family law scenarios, the course shows how AI can assist with: • Drafting plain-language website content and FAQ explanations • Writing calm, professional client status update emails • Creating educational social media and blog content without giving legal advice Each demonstration emphasizes the need for attorney review, accurate descriptions of services, and appropriate disclaimers. The training highlights common mistakes to avoid, including over-promising outcomes, sounding overly sales-driven, and publishing AI-generated content without professional oversight. Ethical guardrails are reinforced throughout the module, including compliance with advertising rules, transparency in public communications, and supervision responsibilities for all firm messaging. This module is ideal for attorneys and law firm staff involved in marketing, client intake, and ongoing client communication who want to improve messaging quality while maintaining ethical and professional standards. All demonstrations use fictional scenarios, and no confidential client information is involved. Participants leave with practical techniques for using AI